Marketing is an effective tool that promotes and standardizes a brand on a small or large scale. The market has become relatively competitive. India has become a hub of experiments and exploring diverse options. One thing that sets apart an enterprise is its approach toward marketing its product or services that grab attention, add value …
OOH media is powerful – only if you understand how to leverage the media to your advantage. The life size ads, opportunity to grab attention, the beauty of the outdoor – everything can be converted into a memorable ad campaign for your brand. However, here are a few pointers and best practices to make sure …
Marketing is a mix of all forms of advertising strategies. There are a lot of options to select from but, whatever your plan is, you cannot ignore the importance of adding OOH (Out Of Home) media to the mix. Well, options are plenty – but budget is definite. Whether you have a huge budget or …
Luxury brands sell dreams. Their products or services are the aspirations of many. Marketing these products and services require a grand ‘show’ of their offerings. Well, what better than outdoor advertising to display luxury products! Outdoors makes a ‘statement’ When people are out shopping, they are lured by luxury boutiques, entertainment complexes and other things …
Outdoor advertising is for the ‘big fish’ – has always been a misconception. Outdoor advertising is in-fact for everyone – small, big, local or global. It’s for those with a huge budget AND for those with a limited budget. In fact it’s an easier, convenient and more cost effective option for small businesses who wish …
By, Squiboo Media
