Tag: ooh

Marketing is a mix of all forms of advertising strategies. There are a lot of options to select from but, whatever your plan is, you cannot ignore the importance of adding OOH (Out Of Home) media to the mix. Well, options are plenty – but budget is definite. Whether you have a huge budget or …

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Luxury brands sell dreams. Their products or services are the aspirations of many. Marketing these products and services require a grand ‘show’ of their offerings. Well, what better than outdoor advertising to display luxury products! Outdoors makes a ‘statement’ When people are out shopping, they are lured by luxury boutiques, entertainment complexes and other things …

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Outdoor advertising is for the ‘big fish’ – has always been a misconception. Outdoor advertising is in-fact for everyone – small, big, local or global. It’s for those with a huge budget AND for those with a limited budget. In fact it’s an easier, convenient and more cost effective option for small businesses who wish …

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It’s no surprise that traffic is getting worse and traffic congestion is a common occurrence. Drivers spend at least 10% of their time in congested traffic on a daily basis – while travelling to and from work via the same route during the dreaded rush hour. This is actually good news for outdoor advertisers! Drivers …

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