It may seem that digital is the latest and greatest – but OOH is a force to be reckoned with. It is the only traditional advertising media to have stood the test of time and today, 90% of residents over the age of 16 have noticed an out of home message in the past one …
We are two decades into the 21st century. Out of home advertising has seen a number of impressive changes along the way that has made this medium of advertising even more effective and efficient. As time went by – measuring the output of a campaign and usage of smart technology has made billboards more relevant …
While traditional billboard advertisements remain popular, the OOH industry has grown over the years and a lot of changes have come along the way. Digital billboards are an exciting revolution in the OOH industry and add technology to the mix. With hoardings and billboards, brands get a larger than life canvas to display their advertisements …
OOH media is powerful – only if you understand how to leverage the media to your advantage. The life size ads, opportunity to grab attention, the beauty of the outdoor – everything can be converted into a memorable ad campaign for your brand. However, here are a few pointers and best practices to make sure …
It’s a common perception that outdoor advertising on billboards and hoardings is for local businesses to gain traction with their audience. When we think of OOH, we imagine big brands too. But, completely web based businesses – hardly cross our minds. Especially in today’s times, when driving awareness for your business is essential, OOH is …
By, Squiboo Media
