It may seem that digital is the latest and greatest – but OOH is a force to be reckoned with. It is the only traditional advertising media to have stood the test of time and today, 90% of residents over the age of 16 have noticed an out of home message in the past one …
We are two decades into the 21st century. Out of home advertising has seen a number of impressive changes along the way that has made this medium of advertising even more effective and efficient. As time went by – measuring the output of a campaign and usage of smart technology has made billboards more relevant …
OOH media is powerful – only if you understand how to leverage the media to your advantage. The life size ads, opportunity to grab attention, the beauty of the outdoor – everything can be converted into a memorable ad campaign for your brand. However, here are a few pointers and best practices to make sure …
Marketing is a mix of all forms of advertising strategies. There are a lot of options to select from but, whatever your plan is, you cannot ignore the importance of adding OOH (Out Of Home) media to the mix. Well, options are plenty – but budget is definite. Whether you have a huge budget or …
Luxury brands sell dreams. Their products or services are the aspirations of many. Marketing these products and services require a grand ‘show’ of their offerings. Well, what better than outdoor advertising to display luxury products! Outdoors makes a ‘statement’ When people are out shopping, they are lured by luxury boutiques, entertainment complexes and other things …
By, Squiboo Media
