It may seem that digital is the latest and greatest – but OOH is a force to be reckoned with. It is the only traditional advertising media to have stood the test of time and today, 90% of residents over the age of 16 have noticed an out of home message in the past one …
We are two decades into the 21st century. Out of home advertising has seen a number of impressive changes along the way that has made this medium of advertising even more effective and efficient. As time went by – measuring the output of a campaign and usage of smart technology has made billboards more relevant …
Marketing is a mix of all forms of advertising strategies. There are a lot of options to select from but, whatever your plan is, you cannot ignore the importance of adding OOH (Out Of Home) media to the mix. Well, options are plenty – but budget is definite. Whether you have a huge budget or …
Live events forge valuable relationships – especially in this digitally oriented world. From a marketing perspective, OOH (Out of Home) media represents one of the most effective ways of promoting events. Why exactly do outdoor channels such as hoardings and billboards offer value to event marketing? One of the prime reasons is cost – billboards …
Thanks to the growth of the internet, and the proliferation of travel mobile apps, customers have access to some of the most efficient means of researching their travel plans via travel booking platforms. The approaches to booking travel have changed and customers do most of the planning themselves – therefore are less reliant on the …
By, Squiboo Media
