Category: Outdoor Advertising

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It’s a common perception that outdoor advertising on billboards and hoardings is for local businesses to gain traction with their audience. When we think of OOH, we imagine big brands too. But, completely web based businesses – hardly cross our minds. Especially in today’s times, when driving awareness for your business is essential, OOH is …

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Marketing is a mix of all forms of advertising strategies. There are a lot of options to select from but, whatever your plan is, you cannot ignore the importance of adding OOH (Out Of Home) media to the mix. Well, options are plenty – but budget is definite. Whether you have a huge budget or …

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Live events forge valuable relationships – especially in this digitally oriented world. From a marketing perspective, OOH (Out of Home) media represents one of the most effective ways of promoting events. Why exactly do outdoor channels such as hoardings and billboards offer value to event marketing?  One of the prime reasons is cost – billboards …

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Thanks to the growth of the internet, and the proliferation of travel mobile apps, customers have access to some of the most efficient means of researching their travel plans via travel booking platforms. The approaches to booking travel have changed and customers do most of the planning themselves – therefore are less reliant on the …

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The entertainment industry has seen major  changes in the past decade. While streaming services such as Netflix, Amazon Videos etc. have made an entrance in the OOT market (Over The Top) market, they have certainly not managed to change the desire for blockbusters and the production of traditional cinema. Global cinema revenues continue to rise …

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