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Marketing is an effective tool that promotes and standardizes a brand on a small or large scale. The market has become relatively competitive. India has become a hub of experiments and exploring diverse options. One thing that sets apart an enterprise is its approach toward marketing its product or services that grab attention, add value …
It may seem that digital is the latest and greatest – but OOH is a force to be reckoned with. It is the only traditional advertising media to have stood the test of time and today, 90% of residents over the age of 16 have noticed an out of home message in the past one …
We are two decades into the 21st century. Out of home advertising has seen a number of impressive changes along the way that has made this medium of advertising even more effective and efficient. As time went by – measuring the output of a campaign and usage of smart technology has made billboards more relevant …
While traditional billboard advertisements remain popular, the OOH industry has grown over the years and a lot of changes have come along the way. Digital billboards are an exciting revolution in the OOH industry and add technology to the mix. With hoardings and billboards, brands get a larger than life canvas to display their advertisements …
The College and University landscape gets competitive by the day. Increasing enrolments for the next year is always a target over the head. Schools and colleges have been advertising for a long time and OOH has always been a great medium. Developing creative, comprehensive and cost effective advertising campaigns is essential to cut through the …
By, Squiboo Media
