Category: Outdoor Advertising

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The College and University landscape gets competitive by the day. Increasing enrolments for the next year is always a target over the head. Schools and colleges have been advertising for a long time and OOH has always been a great medium. Developing creative, comprehensive and cost effective advertising campaigns is essential to cut through the …

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It’s a common perception that outdoor advertising on billboards and hoardings is for local businesses to gain traction with their audience. When we think of OOH, we imagine big brands too. But, completely web based businesses – hardly cross our minds. Especially in today’s times, when driving awareness for your business is essential, OOH is …

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Marketing is a mix of all forms of advertising strategies. There are a lot of options to select from but, whatever your plan is, you cannot ignore the importance of adding OOH (Out Of Home) media to the mix. Well, options are plenty – but budget is definite. Whether you have a huge budget or …

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Live events forge valuable relationships – especially in this digitally oriented world. From a marketing perspective, OOH (Out of Home) media represents one of the most effective ways of promoting events. Why exactly do outdoor channels such as hoardings and billboards offer value to event marketing?  One of the prime reasons is cost – billboards …

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Thanks to the growth of the internet, and the proliferation of travel mobile apps, customers have access to some of the most efficient means of researching their travel plans via travel booking platforms. The approaches to booking travel have changed and customers do most of the planning themselves – therefore are less reliant on the …

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