Category: Outdoor Advertising

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We are two decades into the 21st century. Out of home advertising has seen a number of impressive changes along the way that has made this medium of advertising even more effective and efficient. As time went by – measuring the output of a campaign and usage of smart technology has made billboards more relevant …

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While traditional billboard advertisements remain popular, the OOH industry has grown over the years and a lot of changes have come along the way. Digital billboards are an exciting revolution in the OOH industry and add technology to the mix. With hoardings and billboards, brands get a larger than life canvas to display their advertisements …

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The College and University landscape gets competitive by the day. Increasing enrolments for the next year is always a target over the head. Schools and colleges have been advertising for a long time and OOH has always been a great medium. Developing creative, comprehensive and cost effective advertising campaigns is essential to cut through the …

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It’s a common perception that outdoor advertising on billboards and hoardings is for local businesses to gain traction with their audience. When we think of OOH, we imagine big brands too. But, completely web based businesses – hardly cross our minds. Especially in today’s times, when driving awareness for your business is essential, OOH is …

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