Category: OOH Media

OOH media is powerful – only if you understand how to leverage the media to your advantage. The life size ads, opportunity to grab attention, the beauty of the outdoor – everything can be converted into a memorable ad campaign for your brand. However, here are a few pointers and best practices to make sure …

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The College and University landscape gets competitive by the day. Increasing enrolments for the next year is always a target over the head. Schools and colleges have been advertising for a long time and OOH has always been a great medium. Developing creative, comprehensive and cost effective advertising campaigns is essential to cut through the …

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Luxury brands sell dreams. Their products or services are the aspirations of many. Marketing these products and services require a grand ‘show’ of their offerings. Well, what better than outdoor advertising to display luxury products! Outdoors makes a ‘statement’ When people are out shopping, they are lured by luxury boutiques, entertainment complexes and other things …

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Live events forge valuable relationships – especially in this digitally oriented world. From a marketing perspective, OOH (Out of Home) media represents one of the most effective ways of promoting events. Why exactly do outdoor channels such as hoardings and billboards offer value to event marketing?  One of the prime reasons is cost – billboards …

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