While traditional billboard advertisements remain popular, the OOH industry has grown over the years and a lot of changes have come along the way. Digital billboards are an exciting revolution in the OOH industry and add technology to the mix. With hoardings and billboards, brands get a larger than life canvas to display their advertisements …
It’s a common perception that outdoor advertising on billboards and hoardings is for local businesses to gain traction with their audience. When we think of OOH, we imagine big brands too. But, completely web based businesses – hardly cross our minds. Especially in today’s times, when driving awareness for your business is essential, OOH is …
Luxury brands sell dreams. Their products or services are the aspirations of many. Marketing these products and services require a grand ‘show’ of their offerings. Well, what better than outdoor advertising to display luxury products! Outdoors makes a ‘statement’ When people are out shopping, they are lured by luxury boutiques, entertainment complexes and other things …
Outdoor advertising is for the ‘big fish’ – has always been a misconception. Outdoor advertising is in-fact for everyone – small, big, local or global. It’s for those with a huge budget AND for those with a limited budget. In fact it’s an easier, convenient and more cost effective option for small businesses who wish …
By, Squiboo Media
