We are two decades into the 21st century. Out of home advertising has seen a number of impressive changes along the way that has made this medium of advertising even more effective and efficient. As time went by – measuring the output of a campaign and usage of smart technology has made billboards more relevant …
Marketing is a mix of all forms of advertising strategies. There are a lot of options to select from but, whatever your plan is, you cannot ignore the importance of adding OOH (Out Of Home) media to the mix. Well, options are plenty – but budget is definite. Whether you have a huge budget or …
Outdoor advertising is a crucial part of your marketing mix – along with digital marketing, social media marketing and traditional print. Especially for local brands such as restaurants, jewelry stores, real estate businesses etc., outdoor ads give an extra boost to your brand awareness and to drive local leads. It is essential that you do …
Glamour, luxury and a larger than life feel – that’s the feeling that fashion brands evoke when we walk past a life-size billboard showcasing their ad. One of the most effective means of grabbing initial attention is a billboard. Yet, we see that many fashion brands are restricting their potential audience to social media users …
By, Squiboo Media
