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At a time when local jewelry stores face fierce competition and online presence seems imperative, the idea of billboard advertising for jewelry stores may seem quaintly retro. Why should a jewelry store venture into advertising out of home? Mainly because, even in this undeniably digital age, traditional out of home (OOH) advertising continues to shine …

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It is a known fact that an estimated 44% of aspiring home-owners now locate potential properties through the Internet. This encourages real estate owners and agents to increase their online marketing spend. However, it is also a known fact that Real Estate is a highly local business. Tapping into the local customer base is much …

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So, how exactly are you going to track the number of people who looked at that classy billboard you recently created? Unless you have some kind of numbers, there is no way to justify spending that much on advertising in OOH as compared to other media. The answer is, yes, you can measure the performance …

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How to maximize your billboard’s exposure It is very difficult for people to ignore your billboard ad. It’s right there – it gets registered whether you want it or not. That’s why billboards and hoardings are still considered one of the most powerful means of advertising and reaching out to the masses. The large size …

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With the millennials comprising around 65% of the total population of our country, India will soon witness being the youngest nation in the world.  The purchasing power of the Indian youth is also increasing and essentially this marks the dawn of the golden era for the advertising industry and the media campaigners. The outdoor industry …

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