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With the millennials comprising around 65% of the total population of our country, India will soon witness being the youngest nation in the world.  The purchasing power of the Indian youth is also increasing and essentially this marks the dawn of the golden era for the advertising industry and the media campaigners. The outdoor industry …

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Before getting into the details of pricing, it is important to note that OOH advertising is effectively more cost-effective than other options. Typically almost 80% less than running a TV commercial. That said, it is also important to note that many companies struggle with finding the right price for their billboard advertising campaigns. Let’s understand …

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The steadfast growth in urbanization and access to better and more accessible technology promotes a better ecosystem for Outdoor advertising. OOH media now, more than ever before continues to foster effective communication between the consumer and the marketer. It encompasses advertising across both digital and traditional platforms. As the market for OOH media continues to …

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