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It’s no surprise that traffic is getting worse and traffic congestion is a common occurrence. Drivers spend at least 10% of their time in congested traffic on a daily basis – while travelling to and from work via the same route during the dreaded rush hour. This is actually good news for outdoor advertisers! Drivers …

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Outdoor advertising is a crucial part of your marketing mix – along with digital marketing, social media marketing and traditional print. Especially for local brands such as restaurants, jewelry stores, real estate businesses etc., outdoor ads give an extra boost to your brand awareness and to drive local leads. It is essential that you do …

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Getting a great deal on anything is usually associated with a price advantage or getting something at a lower price. Well, to be honest, it’s not always about lower prices. A great deal means – getting true value for what you are paying for.  When it comes to out of home advertising, getting a great …

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Glamour, luxury and a larger than life feel – that’s the feeling that fashion brands evoke when we walk past a life-size billboard showcasing their ad. One of the most effective means of grabbing initial attention is a billboard. Yet, we see that many fashion brands are restricting their potential audience to social media users …

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At a time when local jewelry stores face fierce competition and online presence seems imperative, the idea of billboard advertising for jewelry stores may seem quaintly retro. Why should a jewelry store venture into advertising out of home? Mainly because, even in this undeniably digital age, traditional out of home (OOH) advertising continues to shine …

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